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A Message From Our Senior Pastors

Dear Church Family and Friends of the Ministry,


I am so grateful for this opportunity to share with you many of the great things that God has done in and through Cross Church. We’ve seen amazing moments in our history, and we celebrate all of the victories and honor all of the people who have faithfully stood beside us in every battle.


Given the mission we have as a church to “Help People Cross Over from Sin and Death to a New Life in Christ,” I believe we have a unique opportunity to reach more people than ever before. We are more convinced than ever that our church is strategically positioned to enter into the next season God has

prepared for us to become the leading bilingual ministry in our region, state, and country.


By God’s grace, we have been able to expand to 5 Campuses spanning across the entire Rio Grande Valley and have been able to impact thousands of families through church services, ministry events and community outreaches.


Every vision needs the provision of God and participation of God’s people. We for one are thankful for those God has placed in our church who are passionate about seeing people come to Christ and live out their God-given purpose on the earth.


Therefore, we believe it’s time for our church to embark on a new journey we are calling Valley Vision and Beyond. As you will read in the following pages, this initiative is meant to strengthen our ministry here in the

Rio Grande Valley as well as help set the stage to go beyond the valley and to reach people in other

cities and countries.


I hope you will take time to review the contents of this magazine and realize the opportunity you and I have to be a part of what God desires to do in the Rio Grande Valley and beyond. There is nothing as rewarding as knowing you are fulfilling a higher purpose and helping carry out the plan of God. Your commitment matters and your generosity will allow us to fulfill God’s ultimate vision for Cross Church.


Together, there is nothing we cannot do. Nothing and no one can stand in our way because the Bible says, “If God be for us, who can be against us!”



Pastors Jaime & Rose Mary Loya

What Is Valley Vision & Beyond?

We believe that unprecedented times require unprecedented measures. As our Senior Pastors and Pastoral Team began to pray recently about the direction of God for our ministry during these difficult times, we felt strongly that it is God’s desire for the ministry to move on and beyond with His help. We believe that the church is about to experience an unprecedented time of growth and revival. God is on the move, and we, as a church, must be willing to move with Him and follow His leading.


NOW is the time to strengthen our ministry footprint in the Rio Grande Valley, as well as go beyond our borders and reach outside our region in order to establish and expand the kingdom of God.


As a church, we've always been aware of God's mandate over our ministry to be the predominant model of effective bilingual ministry in the United States and around the world, and we believe the time is now! We have reached a tipping point in the eternal purpose of God, and we believe that we are ready to take the next step in walking out our divine destiny and fulfilling God’s Prophetic Purpose over our lives.


Valley Vision & Beyond is a campaign to RAISE $1 million dollars in order to REACH 1 million souls to the glory of God! We believe we should give every person an opportunity to partner with God in what He is doing on the earth today. Over the next 12 months, it is our hope that you will prayerfully consider taking part in this campaign. We believe that through your generosity, God will bring in the necessary financial resources that will enable us to accomplish what He has commissioned us to do.


Aside from continuing to provide excellent Ministry to you and your family, this campaign will aid in our efforts to build a permanent (state-of-the-art) facility for our McAllen/Mission Area Campus. It will also help to build our much-needed spiritual retreat center on the current property of our campus in Brownsville, Texas (for the use of our church and other area churches). These additional funds will also allow us to continue with our plans to purchase property in Willacy County for future expansion opportunities there. Last but certainly not least, with the recent completion of our TV Studio, the monies raised through this campaign will also allow us to go back on television and radio to help spread the gospel of Jesus Christ around the world streaming into millions of homes.


Being part of this campaign will be both a spiritual and fulfilling experience. There's nothing quite like being part of what God is doing and knowing that what you're doing is making an eternal difference. We pray that you and your family will join us on this new and exciting journey. Thank you in advance for your support.


Future McAllen Property


Brownsville Dorm Project & Retreat Center

Possible Purchase of Acreage in Willacy County for Future
Expansion of our Raymondville Campus

How Will You Respond?

Our hope is that everyone will take part in this Valley Vision & Beyond campaign. We are asking you and your family to take a step of faith and support God’s vision for Cross Church by committing to financially support this endeavor.


1. PRAY - Pray that God would multiply our efforts to carry out this mission to help people Cross Over from sin and death to New Life in Christ.


2. COMMIT - Help us reach our goal of having at least 1,000 families participate with a pledge of $1,000 or an amount God places on your heart to give.

3. GIVE - Ask God to show you what it looks like to give in a way that changes and challenges you. Take the required steps to see it through. Choose the best option for your giving. We have various digital means by which you can give.

Step 1

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